#MyHeroMom Who Is Your Hero Mom

“I participated in an Ambassador Activation on behalf of Mom Central Consulting for the Northwestern Mutual Foundation. I received a promotional item to thank me for participating.”

As Mother’s Day approaches, most of us think of a special lady or two in our lives that has made an impact on us or has shown us what the meaning of true love is. This Mother’s Day, Northwestern Mutual is initiating the program #MyHeroMom that runs through May 13, 2014. This program will be donating $25,000 to Alex’s Lemonade Stand Foundation and will donate $5, up to an additional $25,000, for every picture that is shared via Facebook, Instagram, and/or Twitter that shows your Mom Hero; but you must use the #MyHeroMom. The full campaign donation of $50,000 will fund 1,000 hours of childhood cancer research. Watch this amazing video to learn more:


My Hero Mom’s are my mother and my grand mother. Even though my mom and I saw things differently through the years she was always there when I needed her. I remember once when I had unexplained stomach pains and had to be admitted into the hospital she stayed with me all night and slept upright in a chair; now that is true love. My grand mother is the most amazing human being on this Earth. Her heart is so huge that the love she shows for everyone that crosses her path is just simply amazing. Both of these women are the true definition of Mom Heroes. 

Alex’s Lemonade Stand Foundation was founded by a young lady, named Alexandra ‘Alex’ Scott. She was diagnosed with childhood cancer before her first birthday and at the young age of 4 she told her parents that she wanted to set up a front yard lemonade stand. Her plan was to give the money she collected from the lemonade stand to doctors so they could find a cure. With the help of her older brother, Alex raised $2,000 in one day. Sadly, Alexandra ‘Alex’ Scott passed away at the age of 8, but her mission lives on. 

As I stated above, you can help Alex with her mission and it is so easy! Take a picture of your Hero Mom (this can be a friend, sister, aunt, mom, step mom…any female that has inspired you or has been there for you) and post it to Twitter, Instagram or Facebook. If you are posting to Facebook use the Northwestern Mutual Facebook Link and don’t forget to include #MyHeroMom. Together, we can make a difference to help fight childhood cancer. 


  1. BrettBMartin says

    alex was a hero. really and truly.

    my mom was pretty awesome herself. 🙂

  2. Janeane Davis says

    I like that my children see people around them as heroes instead of “stars” they know nothing about.

  3. Casa Vilora Interiors says

    I sure hope that my kids think that I am their hero. Mom’s are the best!

  4. Maddi'sMommy says

    What an awesome story. My mom and I have also not always seen eye to eye and it has made our relationship interesting.

  5. my mom of course, we’ve been through a lot together. I’m glad she’s still here and that I get to have her to talk to everyday.

  6. Krissyar says

    I love the Alex’s Lemonade Stand story – and I love that Northwest Mutual is going to donate so much money to the cause.

  7. StacieinAtlanta says

    That is a really touching story. It’s nice to see that her cause is still thriving today.

  8. I love the story behind Alex’s Lemonade Stand. While it’s sad that she has passed on, her legacy is alive and well with the foundation.

  9. Alex’s Lemonade stand is a great foundation! My hero mom is my mom. Love her to pieces and can’t wait to move back TN this Summer to be closer.

  10. Alex’s Lemonade Stand is such a great cause! I’ve had some amazing women in my life who were like moms to me.

  11. Jinxy and Me says

    What a nice story and a great campaign. My Mom is definitely MY hero mom!

  12. My hero mom is definitely my own mom.

  13. Love the idea! I would definitely participate on this to show how much we appreciate our love ones 😉

  14. Joanna Sormunen says

    This is a wonderful idea and a competition! There are so many heroe moms in my life. Who should I choose 🙂

  15. It’s awesome and easy to participate. Thank you for sharing her story and a way for us to participate too.

  16. I love this campaign. You can tell how much you love them too 🙂

  17. What an inspirational young lady! It’s so wonderful to know that her caring spirit will live on with initiatives like this!

  18. Keikilani Jackson says

    Such a beautiful story and tribute. I see hero’s like this and feel so much awe.

  19. What an amazing campaign! ‘ll be posting a picture!

  20. My mother is my hero- she taught me everything I know! I wish I had known my grandmothers better, but both passed when I was very young.

  21. Isn’t is amazing what one kindhearted person can get started? Such a touching program!

  22. Wonderful initiative. There’s no love like a mother’s!

  23. My Mom helps us so much. What a great campaign! – Jenn @ The Rebel Chick

  24. My Mom has been my hero more times then I can count. She is my biggest source of support emotionally.

  25. I know story of Alex’s Lemonade Stand and I am glad that you are sharing more about it. My mom has been there so much, but even more so when my son was born. She would drop everything to come help me in the early weeks. (Literally, she came over in her bathrobe one night because the newborn crying.)

  26. I love that picture of the girls and grandparents! This is such a beautiful way to pay tribute to an amazing little girl.

  27. Sounds like you have a wonderful relationship with your mother and grandmother! I was at the store yesterday, and I saw something promoting Alex’s Lemonade Stand too!

  28. So nice post. Really great of them to do this promotion also.

  29. Krystal Butherus says

    What a very sweet story and a touching promotion. I hope that her mission continues!

  30. what a great way to give back in her memory. So heartbreaking! My hero mom is my mom who was a single mom all trough my growing up years.

  31. My heart just broke when I read this. That was such a sweet and touching story.

  32. Wow. What a touching and sad story. I’m glad Alex’s Lemonade Stand Foundation continues her original vision.

  33. Patti Tucker says

    I’ll never look at a lemonade stand in the same way.

Speak Your Mind


House of Faucis